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TWE Coupon Guidelines

TREASURY WINE ESTATES COUPON GUIDELINES

Coupons are an important and a necessary sales tool to support the business. However, there is a need to standardize coupon guidelines to ensure we are as efficient and effective as possible and to provide Sales and Marketing with clear expectations.

Overall

  • Coupons should only be offered to help drive feature & display activity and out of section displays.
  • Coupons should not primarily be used as additional price support. Coupons plus Price Support cannot be below brand price guidelines.
  • Coupon coverage should be only for incremental case sales so limit coverage to a maximum of 50% of the cases promoted.
  • Coupons can only be developed with IRG or your Trade Marketing manager.
  • Distributor and other coupons will not be honored for payment by TWE.
  • Coupon offers must be approved by your DFD.
  • National offers are limited to strategic tie in partner offers and FSI’s.
  • All other coupons including MIR’s, IRC’s and local state mandated tie in partner coupons are initiated and funded by Sales.
  • Coupons can only be initiated with all coupon/rebate request form details provided.
  • Coupons can only be presented to the retailer or customer after obtaining DFD approval.

Approved Types of Program Offers
No other types of coupons are approved.

Wine Offers

MIR - $ off and escalating $ off wine and generic grocery & drug items

IRC - Non wine branded with Tie in Partner (TIP)

IRC - Wine Branded with Tie in Partner (TIP)

Generic Grocery & Drug Items

IRC - Any Value with Wine Purchase Required (WPR)

IRC - Any Value with No Wine Purchase Required (NWPR) – only offer these in states where wine purchase is not allowed

IRC - Any Value with Wine Purchase Required and 99 UPC Code (WPR99)

MIR - Escalating $ off wine
Value should be set at*:

  • $3 off 2 bottle purchase - $1.50 per bottle
  • $7 off 4 bottle purchase - $1.75 per bottle
  • $12 off 6 bottle purchase - $2.00 per bottle

*Maximum of $24 off 12 bottle purchase - $2.00 per bottle only with RD approval

BRAND GUIDELINES

Off Wine
Coupons Only

  • Commercial Brands – maximum value of $1 off
  • Masstige Brands – maximum value of $2 off
  • Luxury Brands – no coupons on brands over $20

Tie in Partner IRC:
Branded & Non Branded Partners should meet following guidelines:

  • Minimum National or Regional ACV of 80%
  • Significant distribution in OR/ WA/ TX & VA
  • Partners Encouraged to offer $1 coupon that they fund

IRC – GROCERY/DRUG COUPONS
Standard Grocery/ Drug Offers: $1 NWP/ $2 WPR

  • Meat, Seafood, Poultry, Cheese, Deli, Meal Item, Appetizers, Flowers, Greeting Cards, Candy

High Value Holiday Offers: $3 NWP/ $5 WPR

  • Turkey, Ham, Beef, Poultry, Deli/ Party Platters, Holiday Decorations

3 Formats for each – Standard/High Value

  • IRC - $2/ $5 with Wine Purchase Required (WPR)
  • IRC - $1/ $3 with No Wine Purchase Required (NWPR)
  • IRC - $2 /$5 with Wine Purchase Required and 99 UPC Code (WPR99)

Coupon Timing

  • Coupon promotion period should be for 60 days maximum and the same coupon cannot be done for consecutive time periods.
  • Expiry dates should be 30 days past end of promotion date – Example May/June program should have a July 31st end date
  • TWE only honors coupon submissions for payment 90 days after expiry date except when legally mandated.

Class of Trade

  • Coupons are valid for Grocery & Drug accounts only.